Being a software product manager is a tough job. You are the driver between the external market opportunities and the internal organizational units. You are a “mini CEO” responsible for managing the software business model with the objective of achieving sustainable success over the life cycle of your company’s products.

Price teaches you how to set the right price for each product in each market. You’ll learn how to determine what the market is willing to pay so that you can decide which products make sense for your organization and how to optimize the price of those products for each market.

Price teaches you how to set the right price for each product in each market. You’ll learn how to determine what the market is willing to pay so that you can decide which products make sense for your organization and how to optimize the price of those products for each market.

Launch teaches you how to execute successful launches that align your entire organization around the right strategies. You'll learn how to connect with your buyers using targeted marketing programs, as well as how to empower sales with the tools and training they need to succeed.

Launch teaches you how to execute successful launches that align your entire organization around the right strategies. You'll learn how to connect with your buyers using targeted marketing programs, as well as how to empower sales with the tools and training they need to succeed.

Our Market course teaches you how to build buyer expertise and use that information to create strategic marketing plans that get results and marketing programs that resonate with buyers.

Our Market course teaches you how to build buyer expertise and use that information to create strategic marketing plans that get results and marketing programs that resonate with buyers.

Foundations teaches you how to listen to the market, and then guide decisions, prioritize projects and drive results using the market knowledge you gain. It’s also a prerequisite for every other Pragmatic product course.

Foundations teaches you how to listen to the market, and then guide decisions, prioritize projects and drive results using the market knowledge you gain. It’s also a prerequisite for every other Pragmatic product course.

Every Tuesday, from February 4 through March 24 6:00 – 8:00 pm PDMA Pittsburgh is excited to be offering the PDMA Body of Knowledge (BoK) Training Program to the Pittsburgh product development community.