Section 1
- Foundational Concepts
- Functional vs. Technical Perspective
- Why, What and How
- Problem Analysis
- Problem Profile Exercise
- Product Essentials
- What is a product?
- Digital Product Types
- Offering Taxonomy
- Product Families
- Product Management Framework
- Product Management Competencies and Accountabilities
Section 2
- Product Strategy
- Business Motivation Model
- Business Motivation Exercise
- Product Strategy Document
- Value Propositions
- Customer Value
- Capturing Value Propositions
- Value Proposition Exercise
- Product Pricing
- Pricing Model
- PM and the Pricing Process
- Product Ecosystems
- Intellectual Property
Section 3
- Product Backlog Overview
- Managing Backlog Items
- Prioritization
- Methods
- Prioritization Exercise
- Planning Product Releases
- Product Roadmapping
- Types of Roadmaps
- Product Roadmapping Exercise
Section 4
- Strategic Stakeholder Management
- Working with Engineering
- Avoiding and Managing Conflict
- Personal Follow-up Plan Exercise