Product-led Growth

Using your product as a key growth lever

Target Audience

Marketing or Product Leaders looking at using their product as their main growth lever

Objectives

  • Understand how products can one of the main levers for hyper-growth
  • Get familiar with some of the first principles applied by companies like Zoom, Dropbox, OutSystems, Datadog, and others to grow product adoption.
  • Put together a strategy that relies on the following key pillars: viral/organic acquisition, retention, and monetization
  • Learn about the metrics to put in place to keep you and your team on-goal