The Lean Canvas for Product Managers

This course takes you step-by-step through the process of creating a Lean Canvas, a variant of the Business Model Canvas. The course is designed to be brief, giving you an overview of the canvas and deep dives on each building block with a goal of helping you create a compelling, one-page representation of your product’s business model. You can then use the Lean Canvas to:

• Drive alignment on the product development team
• Identify gaps in product ideas
• Build a compelling business case to get funding for your product ideas.

Course Curriculum

Introduction

•  Course Introduction (1:14)
•  Introduction to Business Models (3:53)
•  Lean Canvas Overview (6:05)
•  Lean Canvas PowerPoint Template
•  Summary of Course Updates

Building Block Deep Dives

•  Problem and Solution (5:36)
•  Customer Segments (7:42)
•  Unique Value Proposition (4:50)
•  Unfair Advantage (4:01)
•  Channels (6:11)
•  Key Metrics (4:13)
•  Cost Structure (3:16)
•  Revenue Streams (3:38)

Example Lean Canvases

•  Complex Enterprise Solution Example (Urban Surveillance) (8:02)
•  Consumer App Example (Photo Enhancement) (5:14)

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