Courses
The Lean Canvas for Product Managers
Capturing Your Digital Product Business Model with the Lean Canvas
This course takes you step-by-step through the process of creating a Lean Canvas, a variant of the Business Model Canvas. The course is designed to be brief, giving you an overview of the canvas and deep dives on each building block with a goal of helping you create a compelling, one-page representation of your product’s business model. You can then use the Lean Canvas to:
- Drive alignment on the product development team
- Identify gaps in product ideas
- Build a compelling business case to get funding for your product ideas.
Course Curriculum
Introduction
- Course Introduction (1:14)
- Introduction to Business Models (3:53)
- Lean Canvas Overview (6:05)
- Lean Canvas PowerPoint Template
- Summary of Course Updates
Building Block Deep Dives
- Problem and Solution (5:36)
- Customer Segments (7:42)
- Unique Value Proposition (4:50)
- Unfair Advantage (4:01)
- Channels (6:11)
- Key Metrics (4:13)
- Cost Structure (3:16)
- Revenue Streams (3:38)
Example Lean Canvases
- Complex Enterprise Solution Example (Urban Surveillance) (8:02)
- Consumer App Example (Photo Enhancement) (5:14)
Access to this course requires a content membership to career.pm. Follow the link below to upgrade your account.