The Lean Canvas

Capturing Your Digital Product Business Model with the Lean Canvas

This course takes you step-by-step through the process of creating a Lean Canvas, a variant of the Business Model Canvas. The course is designed to be brief, giving you an overview of the canvas and deep dives on each building block with a goal of helping you create a compelling, one-page representation of your product’s business model. You can then use the Lean Canvas to:

Drive alignment on the product development team
Identify gaps in product ideas
Build a compelling business case to get funding for your product ideas.

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Lessons

Introduction

Course Introduction

1 minute
Introduction to Business Models

4 minutes
Lean Canvas Overview

6 minutes
Lean Canvas PowerPoint Template
Summary of Course Updates

Building Block Deep Dives

Problem and Solution

6 minutes
Customer Segments

8 minutes
Unique Value Proposition

5 minutes
Unfair Advantage

4 minutes
Channels

6 minutes
Key Metrics

4 minutes
Cost Structure

3 minutes
Revenue Streams

4 minutes

Example Lean Canvases

Complex Enterprise Solution Example (Urban Surveillance)

8 minutes
Consumer App Example (Photo Enhancement)

5 minutes