The Product Decision Canvas

The Product Decision Canvas

The Product Decision Canvas is designed to help product professionals, especially product managers, gather a critical mass of data to make decisions early in the product discovery process. This course provides an overview of the canvas and a lecture on each of its building blocks.

It is hugely valuable to make informed, go/no-go decisions about significant product development investments as early as possible. The Product Decision Canvas is designed to help product professionals, especially product managers, gather a critical mass of data to make decisions early in the product discovery process. This course provides an overview of the canvas and a lecture on each of its building blocks. It is intended to help product managers and entrepreneurs fill out a Product Decision Canvas for their own idea or product.

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Lessons

Introduction

  • Course Introduction
  • Product Decision Canvas Overview
    9 minutes
  • Using the Product Decision Canvas in product development
  • Summary of Course Updates

Problems, Solutions, and Market Segments

  • Problems Building Block
    4 minutes
  • Exercise: Create Canvas and Capture Market Problems
  • Products and Solutions
    3 minutes
  • Market Segments
    7 minutes
  • Exercise: Solution and Market Segments

Winning and Defending

  • Why We'll Win
    4 minutes
  • Building Moats
    3 minutes

Success and Risks

  • Measuring Success
    4 minutes
  • Identifying Risk
    4 minutes

Marketing Reach

  • Reaching Prospects
    3 minutes

Revenue and Costs

  • Revenue Streams
    3 minutes
  • Cost Structure
    5 minutes

Templates and Examples

  • Product Decision Canvas Template
  • Zoom
    5 minutes
  • NYC Bakery
    4 minutes