Lean Product Business Cases for Product Professionals
Driving Digital Product Investment Decisions
Product Managers and other product professionals face special challenges in developing business cases. Whether you’re pitching a new product or taking an existing one to the next level, this course will give you the knowledge and skills necessary to create winning business cases and confidently pitch them to decision-makers. This course describes a step-by-step process for converting a Lean Canvas into a compelling business case.
Tools & Templates included with this course
To get full access to this Video Course, you need a subscription to the Learning, Virtual coaching, or 1:1 coaching plans
Lessons
Introduction
-
Course Introduction3 minutes
-
Business Case Overview7 minutes
-
Using the Lean Canvas3 minutes
-
Business Case Structure and Accountability4 minutes
-
Business Case Practice Overview4 minutes
-
Case Study Review5 minutes
Preparation Phase
-
Preparation Phase Introduction, Team Building and Stakeholder Analysis6 minutes
-
Preparation Phase Lean Plan and Collect Information7 minutes
Construction Phase: Business Context
-
Construction Phase Overview and Introduction to Business Context4 minutes
-
Elevator Pitch6 minutes
-
Problem Analysis7 minutes
-
Problem Analysis Case Study Example5 minutes
-
Solution Description8 minutes
-
Solution Description Case Study Example4 minutes
-
Exercise: Golden Scenario
-
Market Analysis14 minutes
-
Market Analysis Case Study Example4 minutes
-
Exercise: Golden Market Segment
-
Strategic Alignment9 minutes
-
Strategic Alignment Case Study Example2 minutes
-
Exercise: Strategic Alignment
-
Risks and Assumptions8 minutes
-
Risks and Assumptions Case Study Example3 minutes
-
Exercise: Risks and Assumptions
-
Product Roadmap6 minutes
Construction Phase: The Financial Model
-
Introduction to the Financial Model5 minutes
-
Financial Model Inputs4 minutes
-
Financial Model Assumptions3 minutes
-
Financial Model Revenue Streams9 minutes
-
Financial Model Cost Structure5 minutes
-
Investment Metrics10 minutes
-
Financial Model Walk-through Introduction
Validation Phase
-
Validation Phase Overview5 minutes
Presentation Phase
-
Introduction and Analysis Phase9 minutes
-
Rehearsal and Dry Run5 minutes
-
Presentation9 minutes
-
Exercise: 6-Minute Business Case Pitch
Follow-up Phase
-
Follow-up Phase Overview and Activities3 minutes
Financial Model Example Walk-through
-
Financial Model Walk-through Introduction Part 13 minutes
-
Financial Model Walk-through Introduction Part 21 minute
-
Calculating Profits4 minutes
-
Modeling Parameters6 minutes
-
Revenue Model5 minutes
-
Cost Structure4 minutes
-
Calculating Net Present Value6 minutes
-
Calculating Payback Period4 minutes
Tools and Templates
-
Lean Canvas Template (PowerPoint)
-
Stakeholder Analysis Workbook
-
Business Case Presentation Template
-
Business Case Information Sources
-
Business Case Scorecard
-
Business Case Pitch Evaluation
-
Business Case Lean Plan Template
-
Presentation Meta-deck