Lean Product Business Cases for Product Professionals

Driving Digital Product Investment Decisions

Product Managers and other product professionals face special challenges in developing business cases. Whether you’re pitching a new product or taking an existing one to the next level, this course will give you the knowledge and skills necessary to create winning business cases and confidently pitch them to decision-makers. This course describes a step-by-step process for converting a Lean Canvas into a compelling business case.

Tools & Templates included with this course

To get full access to this Video Course, you need a subscription to the Growth, PM coaching, or Leadership coaching plans

Upgrade

Lessons

Introduction

Course Introduction

3 minutes
Business Case Overview

7 minutes
Using the Lean Canvas

3 minutes
Business Case Structure and Accountability

4 minutes
Business Case Practice Overview

4 minutes
Case Study Review

5 minutes

Preparation Phase

Preparation Phase Introduction, Team Building and Stakeholder Analysis

6 minutes
Preparation Phase Lean Plan and Collect Information

7 minutes

Construction Phase: Business Context

Construction Phase Overview and Introduction to Business Context

4 minutes
Elevator Pitch

6 minutes
Problem Analysis

7 minutes
Problem Analysis Case Study Example

5 minutes
Solution Description

8 minutes
Solution Description Case Study Example

4 minutes
Exercise: Golden Scenario
Market Analysis

14 minutes
Market Analysis Case Study Example

4 minutes
Exercise: Golden Market Segment
Strategic Alignment

9 minutes
Strategic Alignment Case Study Example

2 minutes
Exercise: Strategic Alignment
Risks and Assumptions

8 minutes
Risks and Assumptions Case Study Example

3 minutes
Exercise: Risks and Assumptions
Product Roadmap

6 minutes

Construction Phase: The Financial Model

Introduction to the Financial Model

5 minutes
Financial Model Inputs

4 minutes
Financial Model Assumptions

3 minutes
Financial Model Revenue Streams

9 minutes
Financial Model Cost Structure

5 minutes
Investment Metrics

10 minutes
Financial Model Walk-through Introduction

Validation Phase

Validation Phase Overview

5 minutes

Presentation Phase

Introduction and Analysis Phase

9 minutes
Rehearsal and Dry Run

5 minutes
Presentation

9 minutes
Exercise: 6-Minute Business Case Pitch

Follow-up Phase

Follow-up Phase Overview and Activities

3 minutes

Financial Model Example Walk-through

Financial Model Walk-through Introduction Part 1

3 minutes
Financial Model Walk-through Introduction Part 2

1 minute
Calculating Profits

4 minutes
Modeling Parameters

6 minutes
Revenue Model

5 minutes
Cost Structure

4 minutes
Calculating Net Present Value

6 minutes
Calculating Payback Period

4 minutes

Tools and Templates

Lean Canvas Template (PowerPoint)
Stakeholder Analysis Workbook
Business Case Presentation Template
Business Case Information Sources
Business Case Scorecard
Business Case Pitch Evaluation
Business Case Lean Plan Template
Presentation Meta-deck