Lean Product Business Cases for Product Professionals

Driving Digital Product Investment Decisions

Product Managers and other product professionals face special challenges in developing business cases. Whether you’re pitching a new product or taking an existing one to the next level, this course will give you the knowledge and skills necessary to create winning business cases and confidently pitch them to decision-makers. This course describes a step-by-step process for converting a Lean Canvas into a compelling business case.

Tools & Templates included with this course

To get full access to this Video Course, you need a subscription to the Learning, Virtual coaching, or 1:1 coaching plans

Lessons

Introduction

  • Course Introduction
    3 minutes
  • Business Case Overview
    7 minutes
  • Using the Lean Canvas
    3 minutes
  • Business Case Structure and Accountability
    4 minutes
  • Business Case Practice Overview
    4 minutes
  • Case Study Review
    5 minutes

Preparation Phase

  • Preparation Phase Introduction, Team Building and Stakeholder Analysis
    6 minutes
  • Preparation Phase Lean Plan and Collect Information
    7 minutes

Construction Phase: Business Context

  • Construction Phase Overview and Introduction to Business Context
    4 minutes
  • Elevator Pitch
    6 minutes
  • Problem Analysis
    7 minutes
  • Problem Analysis Case Study Example
    5 minutes
  • Solution Description
    8 minutes
  • Solution Description Case Study Example
    4 minutes
  • Exercise: Golden Scenario
  • Market Analysis
    14 minutes
  • Market Analysis Case Study Example
    4 minutes
  • Exercise: Golden Market Segment
  • Strategic Alignment
    9 minutes
  • Strategic Alignment Case Study Example
    2 minutes
  • Exercise: Strategic Alignment
  • Risks and Assumptions
    8 minutes
  • Risks and Assumptions Case Study Example
    3 minutes
  • Exercise: Risks and Assumptions
  • Product Roadmap
    6 minutes

Construction Phase: The Financial Model

  • Introduction to the Financial Model
    5 minutes
  • Financial Model Inputs
    4 minutes
  • Financial Model Assumptions
    3 minutes
  • Financial Model Revenue Streams
    9 minutes
  • Financial Model Cost Structure
    5 minutes
  • Investment Metrics
    10 minutes
  • Financial Model Walk-through Introduction

Validation Phase

  • Validation Phase Overview
    5 minutes

Presentation Phase

  • Introduction and Analysis Phase
    9 minutes
  • Rehearsal and Dry Run
    5 minutes
  • Presentation
    9 minutes
  • Exercise: 6-Minute Business Case Pitch

Follow-up Phase

  • Follow-up Phase Overview and Activities
    3 minutes

Financial Model Example Walk-through

  • Financial Model Walk-through Introduction Part 1
    3 minutes
  • Financial Model Walk-through Introduction Part 2
    1 minute
  • Calculating Profits
    4 minutes
  • Modeling Parameters
    6 minutes
  • Revenue Model
    5 minutes
  • Cost Structure
    4 minutes
  • Calculating Net Present Value
    6 minutes
  • Calculating Payback Period
    4 minutes

Tools and Templates

  • Lean Canvas Template (PowerPoint)
  • Stakeholder Analysis Workbook
  • Business Case Presentation Template
  • Business Case Information Sources
  • Business Case Scorecard
  • Business Case Pitch Evaluation
  • Business Case Lean Plan Template
  • Presentation Meta-deck