This course gives you an end-to-end perspective on the critical discipline of product management by one of our founders, Greg Prickril, a PM expert with 20 years of experience delivering products at some of the biggest software companies in the world (IBM, Microsoft, SAP). The course is divided into over 40 focused lectures of 5-10 minutes each, exploring every aspect of product management, from defining a strategy to building a roadmap and working with engineering and other disciplines to deliver your product successfully to market.

Course Curriculum

Section 1 Part 1: Foundations

• Course Introduction (4:07)
• The “Piles” of Product Management (3:58)
• Product Management Essentials (8:03)
• Product Management Overview Part 1 (5:39)
• Product Management Overview Part 2 (4:45)
• Problem Analysis (7:23)
• EXERCISE: Problem Analysis
• Product Management Framework (1:51)

Section 1 Part 2: The Strategy Document

• Introduction (2:53)
• Vision (Business Motivation) (8:36)
• Product Definition (2:40)
• Market (10:01)
• Delivery Model and Services Strategy (4:18)
• Product Positioning (5:40)
• Sourcing (3:25)
• Business Plan (1:35)
• Product Roadmap (1:22)
• EXERCISE: Business Motivation

Section 2 Part 1: Business Aspects

•  Notes on Business Aspects
• Business Model Introduction (3:41)
• Business Model Canvases (7:44)
• Costing (4:10)
• Business Cases (4:18)
• Product Pricing Part 1 (5:28)
• Product Pricing Part 2 (6:01)
• The Strategic Pricing Pyramid (3:06)
• Legal Aspects (6:55)
• Ecosystem Management (6:28)
• Product Release Planning Part 1 (5:51)
• Product Release Planning Part 2 (7:44)
• Product Roadmapping (8:28)
•  EXERCISE: Product Roadmapping
•  Product Life-cycle Management (10:26)
•  The Impact of Development Methodologies (8:30)

Section 2 Part 2: Requirements Management

• Requirements Management Overview (8:30)
• Requirements Management Formats (4:48)
• Requirements Management Schema and Quality (6:19)
• Requirements Inquiry Cycle Part 1 (8:00)
• Requirements Inquiry Cycle Part 2 (7:15)
• Requirements Inquiry Cycle Part 3 (8:43)

Section 3 Part 1: Strategic Management

• Strategic Management Essentials (7:45)
• Innovation Management (8:12)
• Portfolio Management (8:36)
• Resource Management (4:48)

Section 3 Part 2: Orchestration

• Introduction to Orchestration (5:31)
• Orchestrating Development (3:57)
• Orchestrating Marketing (6:24)
• Orchestrating Sales & Distribution (8:35)
• Orchestrating Service & Support (9:56)
• The Role of SPM as Orchestrator (4:17)

Summary

• Over 6 hours of content broken up into highly consumable, 5-10 minute lectures
• Lecture quizzes which help you test your comprehension and improve retention
• Challenging exercises that help you apply what you learn and “jump start” real world practice
• Preparation for international certification

International Certification

This course also prepares you for international certification (contact us for details).

Sample Lecture

This sample lecture address a model for defining product pricing.

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